WHAT'S 'IN' AND 'OUT' ON SOCIAL MEDIA
Neil Kinnerly • May 22, 2023
Social media is changing constantly. The type of content that worked well previously may not be your most engaged with now and that's because our behaviour and preferences change with the platform's updates.
To keep ahead of the social media landscape, it's all about adapting and changing it up.
So with that in mind, here what's 'in' and what to avoid doing with your social media marketing:
WHAT TO AVOID...
- Trying to beat the algorithm - Don't waste your energy because half of what you read online about 'hacking the algorithm' doesn't work. Just concentrate on offering great content that your audience will want to see..
- Posting the same type of content - We all engage with different styles of media so if you only post the same style of content over and over again, you will only appeal to the same small group of people and eventually they may even get bored.
- Not experimenting - You may be a little scared of writing a blog, or posting a reel for example, but it's never as complicated as you think. It could also be your most engaging content, so what are you waiting for... try something new!
- Not engaging with other accounts - Social media works best when you build your online network and support each other. If you want to increase your reach and get lots of engagement, you will have to give it back.
- Posting low quality media - You will stand out like a sore thumb amongst all the great content out there so make sure you level up your videos and graphics and keep ahead of the trends.
WHAT TO REMEMBER:
- Do your research - What's the latest trend and what's getting lots of engagement? If it suits your business then why not try it out and show everyone more of the personality of your business.
- Make it fun – We all love seeing more about the people behind the business so why not mix it up and share more of the fun videos and images to show who makes the business what it is.
- Think SEO – It's really important to think of your marketing as 'what is searchable?'. So, what will people look for online and what can you do to appear in their searches? Is it a service you offer? Or helpful advice?
- Keep it simple - Keep it snappy, engaging and straight to the point! No one wants to watch a long winded video that takes 5 minutes before it discusses the reason you are making the video, or a text heavy graphic that is not easy to read...
- Ask for help - If there are areas of marketing you are unsure of, don't be afraid to ask for help. Managing social media personally and professionally are soooo different so make sure you speak to a professional who can support your business needs and help you marketing your business efficiently. That's where we come in...
- Mix it up - Make sure you change up your content with a variation of images, videos, stories, reels etc... Measure what's working and not working but don't forget, what was successful last year, may not be this year.
- Review your strategy - This goes back to the point about not being afraid to adapt and change it up. Look back at what your goals and strategy was previously and consider how you need to refresh based on recent trends, behaviour and your analytics.
If you are looking for help with your social media or other areas of your marketing strategy, we offer a range of services personalised to your business needs. This includes
training,
support,
template design and
social media management so just
get in touch
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