Social Media can be overwhelming, and so if you don't know what you're doing, much time can be wasted with little result.
If you are spending lots of your valuable time on your social media, but find that you don't seem to be getting anything back from it, there may be a few reasons why.
Here are 10 of the most common mistakes made and some tips on how to avoid making them yourself:
1. Counting Followers
This is all about quality over quantity. It's better to have a few followers who are possible customers and are likely to engage with your content than many who aren't interested in your business or what you offer.
2. Doing Too Much
Over-posting and being active on the wrong platforms can be a waste of your precious time. Focus on where to find your audience and how to engage them rather than being everywhere all at once. This way you are only sharing your best content with your specific audience and freeing up time to create more.
3. Not Measuring
Use your analytics to monitor your activity. Learn from what is working and build on what isn't. If you don't know how your content is performing, how can you refine what you do?
4. Comparing Yourself
Stop comparing yourself to your competition and learn from them instead. Use them as inspiration to build your own strategy that works for you and what you what to achieve.
5. No Strategy
This is the most common mistake marketers make. Aimlessly posting and hoping for the best will waste your time and achieve very little. Work on a strategy - what will you do, how often and where.
You can find out how we can help you with your strategy here.
6. Posting The Same Content On Every Platform
Tailor your content for each platform so it speaks to each audience in the way they would expect it there. For example, the way you would use your hashtags on Instagram is different to Facebook (up to 30 on Insta).
7. Not Varying Your Content
Your audience will be quick to turn off if all you post is about your business. Why not mix it up. You could share quality information and articles about your industry to encourage discussion and showcase your knowledge of your service/ product. You could also help promote other local businesses by sharing their posts and hopefully they will do the same. You can click here to read our blog 'Content Ideas For Social Media' for some inspiration...
8. Not Uploading Videos Straight To Social Media
Videos are shared 5 times more if they are uploaded straight to the platform instead of sharing a link to YouTube. People will watch a few seconds of a video on social media but are less likely to click elsewhere to watch it (just think of our scrolling behaviour). So bear this in mind when uploading a video...
9. Not Tailoring Our Content For Our Target Audience
Making your content relatable to the people you want to reach is going to get you more engagement than just posting very general stuff. Think about who your ideal client is and what they would want to see if they followed your account and create your content based on that. Remember... provide your audience with something of value or that they can relate to.
10. Not Replying To Audience
The whole point of social media is to engage with your audience, and quickly. So if someone comments or messages you and doesn't get a response for ages, or at all, they aren't likely to engage again. The way you engage is so important so bear that in mind. People are more likely to use your product, become a loyal customer, and share their good experience if you have responded politely and professionally, which overall is great for your business.
We hope this helps and remember, we offer a range of services to help you with your social media and marketing needs.
If you are looking for help with your social media, whether it be training or management, or specifically your marketing strategy, speak to us today about our personalised packages tailored to suit your needs. Find out more
on our services page or
get in touch and let's have a chat!
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