CONTENT IDEAS FOR SOCIAL MEDIA

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Neil Kinnerly • September 8, 2021

Are you struggling for inspiration of what to post on your social media accounts?

Anyone who has anything involvement in running a business account on social media will know it can be pretty overwhelming to keep thinking of fresh ideas to post. You want to keep your followers interested whilst attracting new ones, but doing so isn't easy...

So when it comes to creating content, the phrase 'quality over quantity' couldn't be more appropriate. Always ask yourself, will this help or inspire? What am I aiming to achieve? Will it engage my audience? These questions will help make sure you're posting great quality content that will keep your audience coming back for more. The key is to have a healthy balance of information that promotes your service and knowledge of expertise, but also show off the personality of your brand and keep your followers entertained.

So if you're looking to vary your content and engage your audience, why not mix it up with some of these simple content ideas:

1. Tips and tricks

Share some handy advice that your audience will find useful

2. Ask a question or start a poll

Nothing gets your audience more involved than asking them for an opinion - this could be for something you are currently working on or something to inspire maybe.

3. Inspirational quotes

Share a quote that not only motivates your work, but will also inspire your followers

4. Share a customer review

Quote feedback from your happy customers and share your good work.

5. Repost old content

Don't be afraid to use old content, whether it's a blog, an infographic or a case study, for example...

6. Meet the team

Showcase the people behind the business and have some fun in how you do it.

7. Fact Friday

Share some useful facts relating to your industry or your business

8. Case Studies

Share a video of clients talking about their experience or staff members talking about a project.

9. Blog

Share blogs on your website with helpful advice/ how to's/ discussions about relevant topics. Also use to showcase projects, important information or activities.

10. Get involved in a national event

This is a great opportunity to get involved in a topic of discussion and use your hashtags. Make sure it's relevant to your business though and not just for the sake of it.

We hope this helps and remember, we offer personalised training which includes lots more tips and tricks when it comes to your social media and marketing.

If you are looking for help with your social media or specifically your marketing strategy, speak to us today about our personalised training and packages tailored to suit your needs. Get in touch and let's have a chat!

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